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Social Media Tip of the Day: Know who your target audience is! Even though social media is virtual and not print, you must still determine what demographic would be best to target and then make your social media strategies specific to that audience. Your results will be more trackable, measurable, and definable. Objectivity is always good. The world wide web is too big not to target your audience.

Thanks to Arkansas State University and Herb Lawrence, we learned all sorts of tips for becoming on top of your game when it comes to social media! Sign up for one of his three hour seminars called "5 Small Business Strategies for Social Media" and learn how to make a difference in your business by using low-cost social media strategies! Thank you Herb!